Freshworks opens first regional hub in Singapore in its expansion into ASEAN region

Cloud-based business software provider, Freshworks, has opened its first regional hub for ASEAN market in Singapore. This was done with support from the Singapore Economic Development Board (EDB).With the addition of Singapore office, Freshworks, which is headquartered in San Bruno, USA, now has nine global offices with a workforce of over 1900 employees, spread across four continents. It aims to expand adoption of its customer engagement suite and increase its network of partner resources to meet customer demand in the ASEAN region.Freshworks has registered 45% year-on-year growth as of December 2018 within the ASEAN region. The company has an extensive partner and reseller network covering prominent regions like Malaysia, Thailand, Philippines, Indonesia, Vietnam, Hong Kong and Korea. Used by businesses in consulting, retail and shipping industries, some of its key customers from the ASEAN markets are AMOS Group, Decathlon, X-press Feeders, Synpulse, and ipay88.Freshworks provides business solutions include cloud-based customer support, CRM, call centre software, internal collaboration tools, and marketing automation solutions, for enterprises of all sizes. As part of its expansion, the company has also recently named Sidharth Malik as its Chief Revenue Officer. He oversees the revenue growth and leads all the global Go-To-Market and customer facing teams.“ASEAN is an exciting market for us, we look forward to playing our role in supporting businesses to scale and achieve their full business potential. Singapore is a great launch pad into the region, as businesses are focusing on technologies to innovate. Our customers and partners in the region have shown confidence by delivering great customer experiences, and we look forward to continuing the momentum,” said Malik.Koh Jin Hoe, regional president, Asia Pacific, EDB said: “Fast-growing technology companies from India are leveraging Singapore as a platform to access new markets. As one of the leading SaaS companies globally, Freshworks’ regional hub for ASEAN is an exciting addition to Singapore’s vibrant digital ecosystem, building on our existing talent pool and innovative technology pilots to help more businesses transform digitally."