Frasers Hospitality picks Mangham Gaxiola
Capri by Fraser, the new business hotel by Frasers Hospitality has launched a print ad created by local creative agency Mangham Gaxiola. The full page ad, which first ran in the Straits Times over the weekend, reads ‘Just your usual business hotel’. Further insertions are slated to run later this week. The hospitality group worked with media agency Briq as its media agency for the launch. This is the first assignment from Frasers Hospitality for the creative agency Mangham Gaxiola which was appointed two months ago.
Tiger Beer stands out
Tiger Beer has installed a three-sided billboard located along the AYE, showcasing a three-dimentional (3D) optical illusion. The creative reflects an image of an ice box filled with Tiger Beer bottles which protrude from the billboard. In the evening, the billboard is illuminated using white LED lights placed along the canvas perimeter. The ad will be installed for two year. The media placement was handled locally by ZenithOptimedia while DDB Singapore was in charge of the creative duties.
Clear adds FB fans
Unilever’s shampoo brand Clear reached one million Facebook fans in less than a year since it switched to a single page strategy. The page was then integrated into campaigns across media channels worldwide. Clear tasked Arcade, the appointed agency, to bring the worldwide fans of “Scalp Care Is The New Hair Care” together on Facebook. Clear added about 40% of the 1 million fans, since September 2011 owing to media spend, including Facebook ads.