Frasers Centrepoint Malls' business moves to Maxus

Frasers Centrepoint Malls has moved its media account from Havas Media to Maxus Communications. Frasers Centrepoint Malls has confirmed the move to Marketing.

The appointment came following a closed door pitch where incumbent Havas Media was also vying for the account. Marketing understands that Havas had been working on the account for two years. Maxus will be handling all media planning and buying with strategic counsel and customised consumer targeting solutions. The appointment is for the Singapore market, however there is no time frame slated.

Desh Balakrishnan, managing director of Maxus Communications told Marketing, “We are thrilled with the appointment by Frasers Centrepoint Malls as their media agency and it strengthens our relationship within the group having Frasers Centrepoint Property arm as well. It's great that our strategic approach and customised solutions on targeting consumers swung the account towards us.”

Currently, Maxus also handles Fraser Property's media buying and planning.