Four agencies vying for Health Promotion Board’s media account

Four agencies have been shortlisted for the Health Promotion Board’s (HPB) media pitch, handled by R3. The agencies are GroupM Singapore, Havas Media Asia Pacific, IPG Mediabrands Singapore and OMD Singapore, according to Gebiz.

The pitch was first launched in October this year, and will see the appointed agency being responsible for both online and offline media buying. The appointment will be for a year, with the option to extend for another two.

The incumbent on the account is MEC Singapore, which was re-appointed in February last year for media duties, effective from 1 April 2016. The appointment comes days after HPB appointed Publicis Singapore as its creative agency. It also appointed GroupM, KRDS Singapore, Possible and Publicis to manage its social media marketing and community management services, with the contract running until August 2020. This followed a tender called in May.

Meanwhile on the creative and digital side, last year, HPB split duties for its Health Hub Portal account, and awarded all eight agencies which pitched for the account. The agencies awarded were DDB Worldwide, Mirum Singapore (XM Asia), Possible Worldwide, Web Professional, FXMedia, Novus Media Solutions, King Content Singapore and Digital Boomerang.

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