Forsman & Bodenfors SG unveils production arm F&B Studios as content creation demand grows

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Forsman & Bodenfors Singapore has launched its dedicated, full-service production arm F&B Studios, which will be used to facilitate the demand for content creation, and also complement the agency’s creative offerings. The studio will facilitate post-production and content creation across video editing, motion graphics/design, 3D graphics and photography. Editor and designer Jason Feng (pictured) has been appointed head of F&B Studios, and will lead the new offering across post-production and operations.

As a founding member of the agency’s Singapore office, Feng brings over 10 years of editing, motion graphics design, videography, and photography experience to his portfolio. In his new role, Feng will work closely with Jim Elfving, CEO of F&B Studios, and his team in Sweden to build out the Singapore offering.

On his new appointment and the launch of the new studio, Feng said: “Having been at Forsman & Bodenfors Singapore from the start, I am thrilled to have a hand in the agency’s growth. Over the last few years, we have delivered impactful and globally recognised campaigns to world-leading brands. F&B Studios is an amazing complement to our in-house capabilities.”

Ali Loveday-Herzinger, head of production, Forsman & Bodenfors Singapore, added that the addition of F&B Studios was a natural next step for the agency, and allows it to seamlessly offer the agency’s clients and their brands a service that meets the demand for content across diversified platforms.

Forsman & Bodenfors is currently in its fourth year in Singapore, with a client roster that includes SK-II, Head & Shoulders, Gojek, GIC and SPCA. Some of the creative campaigns the brand has done include “The Flow” for Gojek, “Marriage Market Takeover”, “Beyond the Stadium” for SK-II, and “The Chase” for H&S Japan.

The agency launched its Singapore office in 2018. Last October, it appointed Deborah Abraham as its director of PR strategy and communications, where Abraham oversees an active strategic PR counsel across both the agency’s internal communications and client work. This follows the agency's naming of new CEO in September, Po Kay Lee, who will expand the agency's offerings across the region.

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