Formul8 Drives Off With Mercedes-Benz

Formul8 is expanding its client roster in Abu Dhabi with Mercedes-Benz distributor Emirates Motor Company.

The agency has been working with Emirates on a project basis since the beginning of 2012 and has been involved with brand, corporate and tactical advertising including digital marketing.

"The market for automobiles in the UAE is much larger and highly competitive, so it's been an exciting time for us to develop solid creative work for a market leader like Mercedes-Benz in the luxury car segment," said Fiona Bartholomeusz, managing director of Formul8.

"With our extensive automobile experience in Singapore, we've used that knowledge to work closely with Emirates Motor Company to create compelling and effective campaigns," she said.

Other clients the agency works with include Dubai World Trade Centre and Rotana Hotels.