Former Wunderman Singapore CEO Shannon Dix (pictured) has taken on the new role of director, Accenture Interactive Operations, ASEAN, according to his LinkedIn. Accenture Interactive Operations is the global managed services arm of Accenture Interactive that activates and optimises data-driven brand experiences to deliver marketing-led growth, cost effectively, across all digital consumer touch-points and channels.
Dix reunites with former Wunderman APAC CEO Caspar Schlickum who took on the role of regional managing director for Asia Pacific at Accenture Interactive Operations earlier this year. In a statement to Marketing, Schlickum said Dix will focus on working with clients in the region to help them grow their business. Dix will also report to Schlickum in his new role.
"It’s brilliant having the opportunity to work with Dix again. Dix is one of the best marketers in the region, and will add enormous value to our clients and the Accenture team," he added.
Previously, Dix joined Wunderman Singapore as CEO in 2018 and held the role for approximately one year. During his time as CEO of Wunderman Singapore, Dix was supported by former Wunderman COO for Southeast Asia Nimesh Desai. However, shortly after Dix's appointment, WPP merged Wunderman and J. Walter Thompson in November 2018 to form Wunderman Thompson.
Subsequently, Desai was named CEO of Wunderman Thompson Singapore in June this year and according to Dix's LinkedIn, he left Wunderman Thompson in July 2019. Prior to joining Wunderman, Dix was from Accenture Digital where he led the consultancy’s ASEAN digital hub based in Singapore. Before that, he served as director of global clients at Publicis.Sapient in China, where he helped evolve, transform, and reposition Publicis.Sapient to be an experience-led and digital transformation offering agency.
He has two decades of marketing, digital, and technology experience, having built teams and run businesses in Singapore, China, Hong Kong, Taiwan and Australia. Throughout his career, Dix has worked with clients such as Unilever, Mars, McLaren, Volvo, Moet Hennessy, Emirates and HTC.