Former Watsons and Guardian marketing lead Ezekiel Chin joins AGA

Former Watsons and Guardian marketing director Ezekiel Chin (pictured) has joined APAC Global Advisory (AGA) as senior change consultant in a bid to pursue his passion for change. Chin will also leverage on his experience in industries including retail and consumer goods, health and wellness and F&B, as well as change experience to help take brands to their next higher levels.

This includes the areas of talent and people development, organisation restructuring, recruitment and coaching of talents. Chin was previously the marketing and customer director for Watsons Personal Care and marketing director of Guardian Health and Beauty. During his time in these two personal care retail chains in Singapore, Chin bolstered his expertise in demand generation, e-commerce, retail concept stores and renewed ways to meet the new customer journeys.

Prior to that, he was head of marketing at Heineken in Hanoi, where he reported to current founder and chief change catalyst of AGA Wong Mei Wai. He has more than 25 years of multi-cultural change experience, having worked and been based in Vietnam and China during his years with Asia Pacific Breweries and Cerebos Pacific respectively. This enables him to leverage consumer behaviours and insights across cultures to position and drive brands through activations to connect and resonate with consumers.

"As AGA moves to service clients regionally and globally, Chin's expertise and hands-on leadership experience will be invaluable to the services AGA provides as a trusted advisor to our clients," Wong said.

In August this year, AGA brought on board J. Walter Thompson’s regional ECD for Southeast Asia, Tay Guan Hin to bolster its team of change architects. He is responsible for providing clients with creative communication development and solutions to deliver change business results. In May, Wong also expanded her team by adding on brand design specialists to help clients unlock the potential of branded business through change.

Wong left Aspial Corporation as business director after close to three years with the company to form AGA in January this year. During her time there, she reported to president and CEO of Aspial Koh Wee Seng.