Edelman has named Mazuin Zin as the managing director for Edelman Malaysia, as part of its effort to strengthen its regional communications marketing capabilities.
Zin (pictured) replaces Rob Kay, who has decided to expand his horizons beyond Malaysia outside of Edelman. Her role will be effective in mid-October, and she will report to chief operations officer of Edelman's Asia Pacific, Middle East and Africa (APACMEA), Bob Grove.
The former managing director of MullenLowe Malaysia, is recognised for leading transformation both in terms of the agency’s growth and industry reputation. Edelman said Zin's effort in helping to reshape a 40-member team, almost doubling in size, sets a clear offer as a creatively integrated, consultancy based and content-led offering. Her 20-year career in the industry also spans Leo Burnett Group in which she was engaged with the organisation from 2000 to 2012. Zin's last role there was as the general manager of Leo Burnett Malaysia.
“Zin is a transformational leader. She leads from the front and understands how to partner with clients on their overall marketing and communications strategy at the most senior level. She is a proven business leader who cares deeply about the growth and development of her teams. She is a perfect addition to our company, as we embark on our next phase of growth,” Grove said.
“I continue to believe that clients and businesses will not need to choose between compelling storytelling and creative/ad tech solutions that take these brand stories forward,” Zin said.
“In my view, Edelman successfully demonstrated at a global level how these two worlds can be seamlessly connected with ‘earned at its core’. I’m thrilled to be part of the company that is giving clients ‘holistic creative business solutions’ bringing in the best and proven practices from the worlds of digital, data, analytics, brand and reputation building. I look forward to partnering with both our Malaysian and international clients on creating brand stories that connect and resonate across their stakeholder systems,” she added.
On Kay's contribution to the company, Grove said, “I’d like to thank Kay for being a catalyst for our business in Malaysia as we started the journey from being a PR firm to a forward-thinking communications and marketing agency that solves our clients’ communications and business needs.”
In January this year, Edelman also appointed another ex-Lowe + Partners senior executive - Rupen Desai who was formerly the APAC regional president for Lowe + Partners as its executive vice chairman, of APACMEA. Based in Singapore, he also reports to Grove.
Desai, who used to lead the global teams on Unilever’s “Dirt is good” campaign across 80 countries, is now tasked to secure and partner clients across the region.