Former Mindshare head of strategy takes on GM role at PHD Malaysia

PHD Malaysia has strengthened its strategy offering, having appointed Kiron Kesav as general manager, strategy and platforms. In this role, Kesav will elevate the strategy agenda for the agency’s key clients, including Volkswagen, HSBC, SCJ and Ferrero.He will also lead on new business and product development initiatives, as well as champion the use of SOURCE, PHD’s proprietary planning system that connects the network’s planners across the world to collaborate on every single client brief.  An engineer turned media strategist with over 10 years of experience, Kesav joins PHD from Mindshare where he was head of strategy. Having worked across a diverse portfolio of blue-chip clients, Kesav has been instrumental in building integrated communications solutions covering media, content and partnerships, as well as mentoring talent across the agency.“As part of our relentless drive to Find A Better Way for brands in Malaysia, we are constantly evaluating how we can enhance our agency offering to create even more effective solutions for our clients,” Eileen Ooi, head of PHD Malaysia, said.“The PHD network has a rich heritage in strategic planning and by elevating our strategy and platforms offering, our clients will benefit from stronger planning insights and consumer-centric strategies that unlock even better results for their businesses.”Kesav added: “As a communication strategist, I am really excited to be joining an agency with such strong momentum in the marketplace and a truly unique client proposition. I have always been captivated by the groundbreaking work that has come out the PHD network across the world, and Malaysia is no exception. I look forward to working with the team at PHD on driving more strategy led work for the growth of our clients’ businesses and the industry as well.”