Former Lazada Singapore and RedMart chief marketing officer Jean Thomas (pictured) has joined fashion retailer Pomelo as chief marketing officer. Thomas will be relocating to Bangkok for this new role.
Pomelo raised US$19 million during its series B round in Thailand two years ago. The company has since been increasing its footprint globally. While its headquarters is based in Bangkok, the retailer ships across Southeast Asia and has a physical store in Singapore. Thomas said to Marketing that this stage of Pomelo’s growth presents salient and timely opportunities to build lasting brand relationships with customers from across the region.
“Armed with a background in eCommerce, I am excited to be part of an innovative and rapidly scaling company guided by the pursuit of an optimal customer experience,”Thomas explained. Meanwhile, David Jou, CEO of Pomelo said Thomas has the right experience to lead the brand and marketing teams as the company continues to rapidly scale up its business.
Thomas has worked across a spectrum of marketing, B2C and eCommerce. He was elevated to the role of Lazada Singapore CMO in January this year, after the eCommerce company integrated RedMart products into its platform. He first joined RedMart in 2017, as the director of brand and acquisition marketing.
Prior to that, Thomas was the CEO of publishing company Urban Walkabout based in Sydney, Australia for a year. He was also the CMO for Vinomofo, an Australian startup selling wine from 2015 to 2016. Thomas was based in Shanghai for over a year, during which he was the CMO at Motion Global, an eCommerce company for designer glasses. He has also had stints with Ogilvy & Mather, travel search engine Wego.com and performance marketing agency Beyond Media Global.
Towards the end of last year, Pomelo hired former RedMart CFO Jim Boland as chief financial officer as well as Cathriona Nolan as AVP of brand marketing and Vorada Hiransomboon as Pomelo’s AVP of buying. Nolan was previously with Burberry and Hiransomboon was with Zara’s parent company Inditex.