Former Grey Group SG creative chief Tim Cheng joins Tourism Tasmania

Tim Cheng, former Grey Group Singapore chief creative officer, has joined Tourism Tasmania as head of digital and interactive marketing. He was previously with Grey Group Singapore for more than three years and was responsible for reigniting a creative culture within the agency and driving new business conversions for both Singapore and the Southeast Asia region.

Among the list of companies he worked with during his time there included Generali Insurance, Bose, MAC Cosmetics, Olay, and leading a WPP team formed for GSK's Panadol global account, his LinkedIn said. He served as global creative lead for the Panadol team and led campaigns in markets ranging from Asia to South America and Europe. 

Before that, he was chief creative officer at DDB China Group. Based in Shanghai, Cheng was tasked with restructuring, stabilising and nurturing existing creative teams, attracting new talents, upgrading the agency's digital capability, and achieving growth via strengthening client relationships and winning new blue-chip accounts, his LinkedIn said. They included Hennessy, Qualcomm, MG, Anchor, Pepsi China, TsingTao Beer, Costa Cruises, Fresh Skin Care and Listerine. He first joined the group in 2012 as Tribal Beijing's ECD, where he led the newly formed integrated team and won clients and projects including Volkswagen, Think Blue, Audi, Skoda, Jetstar Airlines, Bayer, Durex, Acer, and HP, his LinkedIn added.

Before moving to China, he was with Tribal Hong Kong as ECD for more than two years. During his time there, he partnered with the managing team to transform Tribal DDB from a digital production factory into the digital creative hothouse in Hong Kong, Cheng's LinkedIn said. McDonald's, Intel, Financial Times, Philips, and Pfizer were among the list of clients he worked with there. MARKETING-INTERACTIVE has reached out to Tourism Tasmania and Cheng for comment.

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