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Malaysian independent agency Forefront expands to London

Malaysian creative agency Forefront International has set up office in London, United Kingdom as part of its international expansion.

Crossing the 12th year in its line of business, the 70-strong creative agency focused in property advertising and creative works. To date, the firm has some of the region’s most prominent property brands on its client list including Eco World, S P Setia, Gamuda and CapitaLand.

The local agency has also handled international project such as Battersea Power Station, London—a joint venture amongst S P Setia Berhad, Sime Darby Berhad and Employees Provident Fund (EPF).

It also handled a transnational collaboration between Malaysia’s Khazanah Nasional Berhad and Singapore’s Temasek Holdings called Afiniti Medini.

“Being in the business for over a decade helped us to prove ourselves to be more than just a creative agency. We are a learning organisation that strives to grow with our team members and clients, many of whom share similar causes and visions,” Darien Mah, chief executive officer, said.

“We are positive that our move to London will aid in our firm’s talents galvanisation roadmap, thereby increase operational efficiency and positively contribute to our long-term strategic goals,” Mah added.

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