Ford and Sime Darby Auto Connexion (SDAC), its local distributor, organised a "Ford 24-hour challenge". Conducted with the help of Peninsular Malaysia in partnership with Astro Radio Group, hitz.fm, the aim was to showcase the credentials of the Ford ranger.
The challenge urged the team from hitz.fm to experience tough terrain and heavy load, towing and wading activities in the heat and humidity. Meanwhile, the ranger was put through a number of tests during the challenge. To test its endurance, it was driven for 24 hours, making pit stops at Ipoh, Penang, and the Belum Rainforest in Perak, Kelantan, Kuantan, Pahang and the Klang Valley.
“The partnership with Astro Radio Group, hitz.fm, helped us demonstrate the class-leading power and toughness of the Ranger,” said Veemala Rethinasamy, sales and marketing director, Ford Malaysia.