Online food delivery marketplace Foodpanda is launching a partnership with social communications app WeChat across Southeast Asia.
With this, WeChat users will be able to browse restaurants nearby, receive exclusive promotional offers and order food without exiting the app at all. In addition, Foodpanda will offer exclusive weekly deals specifically for WeChat.
This collaboration will allow for paying cash on delivery or via various integrated online payment options. Users of WeChat in seven SEA countries will benefit from this partnership. These countries are Hong Kong, Thailand, Singapore, Malaysia, Taiwan, Philippines and India.
Chinmay Malaviya, co-founder and managing director of both Foodpanda Singapore and Hong Kong, said: “Our partnership with WeChat across Southeast Asia marks another milestone for Foodpanda. We cannot ignore the immense growth of WeChat in these markets and strive to make ordering food as streamlined as possible for our customers. This partnership further solidifies our commitment to convenience.”
Poshu Yeung, vice president of International Business Group at Tencent, mother company behind WeChat, said: “Since our launch in 2012, we have rapidly overtaken stalwarts in the mobile messaging realm to become one of the most dominant messaging apps in the marketplace. We attribute our success to providing convenience and a fun and dynamic way to combine messaging, social communication and gaming in one seamless interactive experience; we see a partnership with Foodpanda as an extension of giving our customers what they want.”