Online delivery service foodpanda has partnered with Penang Halal International, a subsidiary of Penang Development Corporation, to launch a Ramadan e-bazaar in the state. Through the campaign, foodpanda wants to ensure Penang citizens can still order in their Ramadan items while helping Halal-compliant businesses reach their customers. foodpanda also wants to encourage Penang citizens to stay home and stay safe during this period. This initiative follows the extension of the Movement Control Order in Malaysia until the end of April.
The Ramadan e-bazaar partnership will go live early Ramadan, according to a press release. Customers can find participating businesses by selecting the dedicated swimlane on the platform to order from a variety of local vendors. foodpanda has also reached out to halal compliant businesses to come on board as vendors for its e-bazaar. A+M has reached out for additional information.
Chow Kon Yeow, chief minister of Penang, said it also hopes to also encourage more of the Halal business community to fully embrace the future of business in a technology-driven world. The e-bazaar is in line with Penang Halal International’s “Penang Next Normal Strategy”, which aims to strengthen the ecosystem, coordinate the ecosystem to the changes in the 21st century, and build resilience to any crisis in the future, according to The Star.
Haji Abdul Halim Bin Haji Hussain, Penang state exco for domestic and international trade and the chairman of the Penang Halal International, said the collaboration aims to enable businesses to continue serving the consumers via digital solution. “By partnering with an established and experienced food delivery company such as foodpanda, it will further promote Penang Halal International’s mission in ‘Halal & Toyyiban (Hygiene) Lifestyle’ among the business community,” he added.
“We are grateful to be able to work with the Penang Halal International to extend a hand and lighten the burden of Halal compliant businesses through this partnership. This is a challenging time for the nation, but by working together, I believe we can come out of this stronger than before,” said Sayantan Das, managing director, foodpanda Malaysia.
foodpanda is not the only food delivery service bringing ramadan bazaars online. Earlier this month, Grab Malaysia partnered with the governments of Selangor and Kuala Lumpur to digitise Ramadan bazaars this year. Grab will be using its GrabPay, GrabFood and GrabExpress services to help these merchants sell and deliver items directly to Malaysian homes. According to Sean Goh, country head of Grab Malaysia, the company hopes to support micro-entrepreneurs and social sellers who usually participate in neighbourhood Ramadan bazaars or organise pop-up stores across the country.
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