Foodpanda launches integrated marketing campaign

In its latest marketing push to increase the number of Foodpanda mobile application downloads, Foodpanda has launched a TVC and a customer activation programme.

The integrated campaign targets 18 to 44 year-olds.

It will run across several ATL and BTL mediums such as television advertisements, affiliates, display marketing, SEM, SEO, mobile marketing, Island-wide mail drops, offline wheel activation, leverage on partners, social media "Spin the wheel" game, CRM, push notification, blog, and PR event listings.

The advertisements will run until 30 September.

Foodpanda worked with M&L, a boutique agency in Hong Kong for the ads and PRecious Communications for public relations outreach.

Take a look at the campaign here: