foodpanda goes pink for F1 Sepang with Ferrari wrap and pandamart pit stop

foodpanda turned the Sepang race weekend pink, rolling out on-ground activations, food trucks and promotions under its "Fast on track. Faster to you." campaign.

Running from 2 to 4 October, the activation was anchored by a pandamart kiosk, dubbed the pandamart Pit Stop, at the main grandstand. 

The brand's F1 push hit the road beyond Sepang. A foodpanda-wrapped pink Ferrari also made its way around the Klang Valley on 3 and 4 October. 

Don’t miss: Gulf Air is turning its golden falcon into a fan haven at Sepang F1

The pandamart Pit Stop stocked snacks, drinks, groceries and race-day essentials throughout the weekend, alongside selected products from Nestlé and Pepsi, as well as local brands like Verona Hills and Oriental Kopi. foodpanda's own Bright products and merchandise was also on sale.

Race-goers were invited tap into weekend promotions. These include PepsiCo bundles at up to 32% off on pandamart, and 50% off 6- and 12-month pandapro plans for new subscribers.

To keep fans fed between sessions, foodpanda brought food trucks from Tealive, CHAGEE, Ayam Gepuk Top Global and Marrybrown to the circuit.

A+M has reached out for more information.

Formula 1 Gulf Air Bahrain Grand Prix in Malaysia marked Sepang's return to the F1 calendar for the first time since 2017. The event is a rare marketing moment, with brands lining up activations around the nine-year comeback. For one, Nestlé Malaysia has rolled out a nationwide KitKat roadshow as part of its multi-year F1 partnership, while PepsiCo's Sting has launched "GET. SET. STINGGG" with an on-ground activation and limited-edition packaging. 

Gulf Air, title sponsor of the Bahrain Grand Prix since 2004, has also appointed Wofollow to build "The Falcon's Nest" in the F1 Fanzone as it introduces a new Kuala Lumpur-Bahrain air route. Through activations such as foodpanda’s, Malaysian brands are also given an opportunity to take part in the momentous occasion. 

Related articles:
foodpanda turns everyday meals into a treat
foodpanda MY nabs former TikTok Shop Malaysia marketing lead
Grab to expand into Taiwan via foodpanda acquisition