FoodCloud.in has picked Havas Media Group India group as its media agency partner for the integrated media mandate which will include print, TV, radio, outdoor and digital duties in a multi-agency pitch.
The account size is estimated at about INR 25 crores and will be handled from the Gurgaon office.
FoodCloud.in portal connects foodies with home chefs and caterers who are empanelled after strict screening and food tasting. Currently operating in the Delhi NCR region, it allows the users to select from a range of cuisines and chefs.
“This is a critical and exciting time for us with plans to not only consolidate in Delhi NCR but also aggressively expand and go pan India. The food sector has tremendous interest and online order for home-office delivery is a wave that is really going to hit the country,” Vedant Kanoi, Founder and CEO said.
“Havas Media has the experience and a keen understanding of integrating media to maximize communication with an agile strategic approach. We see them as partners on our growth path”
Speaking on the appointment, Anita Nayyar (pictured), CEO, Havas Media Group India & South Asia, said, “to be able to order home cooked food which is hygienic, nutritious and tasty is certainly a need gap for working Indian’s which FoodCloud.in addresses.”
“The proposition works for corporate lunches as also for home parties or the last minute visiting friends and family. It is an interesting category where we see huge growth potential. With this win Havas Media Group further consolidates its position. Am delighted to add yet another innovative and entrepreneurial client to the Havas family.”