F&N Foods appoints Alchemy as creative AOR

F&N Foods (Dairies), a subsidiary of Fraser and Neave, has appointed marketing communications agency The Alchemy Partnership as its creative agency on record.

Alchemy has been tasked to produce communications for a series of products from F&N Foods, namely F&N Magnolia, F&N Fruit Tree Fresh and F&N NutriTea.

Gale Choong, marketing manager, F&N Foods (Dairies), said: “We are very pleased to appoint Alchemy as our creative agency partner in Singapore. As we were approaching 2015, we were looking for a partner who understands the complicated world of FMCG and one who will constantly surprise us with creative solutions grounded in practicality. I’m happy to say that we’ve found these qualities in Alchemy.”

Rajesh Mulani, executive director, Alchemy, said, “As we approach our 10th we’re very excited to add F&N Foods (Dairies) into our ever-growing list of clients. Our collective agency experience on FMCG with our other brands will serve us in good stead for F&N Foods (Dairies). We have also been busy developing our own intelligence properties and assets and we look forward to interesting collaborative efforts with F&N Foods (Dairies).”

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