Flock celebrates anniversary with establishment of subsidiaries

Jakarta-based creative agency Flock has established three other subsidiaries in a bid to build a seamless branding experience for clients. This comes as the agency celebrates its first year anniversary.

The subsiadiaries includes Maleo, Flock’s digital and social media agency, Kokako, its content and in-house production house, while OU Design is Flock’s branding agency. Meanwhile, Flock is the creative agency and holding company that presides over them.

According to Ivan Hady Wibowo (pictured), CEO and creative chairman of Flock, growth of all four entities has been fast. In less than a year, the agency grew from a four-person crew into a 42-member, diverse team. He added that Flock is aggressively recruiting to keep up with market expansion. Prior to starting the agency, Wibowo was chief creative officer at JWT Indonesia for over seven years.

The agency currently serves a portfolio of 16 clients, the biggest being Tokopedia and Djarum, which account for almost 40% of its revenue last year. Both Tokopedia and Djarum appointed Flock as its agency in July 2016.

Earlier this year, the agency helped launch Tokopedia’s new brand campaign, titled “Everything Starts from Tokopedia”. Meanwhile, Djarum handed Flock duties for its biggest brand Djarum Super, following the agency’s work with Djarum Black.

The agency also helped Astra Life, a joint-venture between PT Astra International and UK-based insurer Aviva. According to the statement, the agency was chosen for its ability to design an end-to-end solution for Astra Life’s branding needs in the country.

“There has been a big surge in demand for digital content. Brands are looking to create the most engaging content, and many are struggling to manage and navigate this path because most content creation platform work is project-based,” Wibowo said.