FleishmanHillard strengthens China team with new appointments

FleishmanHillard has announced two key appointments that will strengthen the agency and build on its success in Greater China.

Helena He (pictured left) has been appointed general manager, head of digital and social engagement, to lead digital transformation for the agency in China. With more than 15 years’ experience working in both local and international agencies, she has experience in developing creative, multiplatform activation campaigns targeted at Generations Y and Z. In addition, she has provided corporate and marketing services to leading Chinese companies, helping them to build their domestic profile and business.

Prior to FleishmanHillard, He served as @Comm Beijing’s general manager, her client portfolio included multinational clients in diverse sectors such as fast-moving consumer goods, electronics, financial services and sports.

Additionally, Judy Wei has been promoted to general manager of consumer services for China. As senior vice president and partner at FleishmanHillard in Beijing, Wei has been running large global accounts such as the P&G business for MMK+, a specially created consortium of Omnicom PR agencies.

“As China continues to set the pace for global e-commerce, FleishmanHillard is intent on recruiting high-caliber candidates who can identify and develop digital solutions designed for the local consumer,” said Rachel Catanach, senior partner and president, Greater China for FleishmanHillard.

“I would like to congratulate Judy and Helena on their new roles; we believe that FleishmanHillard is well positioned for our next chapter of growth in China, thanks to our strong portfolio of clients and our deep pool of talent,” added Catanach.