FleishmanHillard has appointed Rachel “Lichi” Hsueh as managing director and partner, client service for FleishmanHillard in China.
In this newly created role, Hsueh will oversee client service and business development for its offices in Beijing and Shanghai.
Based in Shanghai, she also joins the leadership team of FleishmanHillard in China, working closely with president Li Hong and market leaders Jerry Zou and Miranda Cai.
A well-rounded counselor, Hsueh brings more than 18 years of leadership, client and business expansion experience in Greater China’s PR industry. Through her work with leading brands in the technology and financial services sectors, she has deep expertise in managing sensitive issues, mergers and acquisitions, and corporate affairs.
Previous roles include group general manager of corporate communications at Elite PR, FleishmanHillard’s Taiwan affiliate, where Hsueh worked for more than 10 years. Most recently, Hsueh served as managing director at Golin Taiwan.
“There is great potential and demand for our services in China,” said Lynne Anne Davis, FleishmanHillard’s president of Asia Pacific. “We are thrilled to welcome such a seasoned practitioner as Lichi into this pivotal role that will further enhance our client service and propel our business in this strategic market.”