PR Awards 2024 Hong Kong
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Flash Coffee and DETERMINANT partner up to keep everyone fueled

Flash Coffee and DETERMINANT partner up to keep everyone fueled

share on

Flash Coffee has partnered with Hong Kong-based menswear brand DETERMINANT to celebrate the brands’ shared values to bring quality products to consumers by applying technologies, with the latest launch of a special edition cold brew coffee. 

DETERMINANT specialises in providing simple yet functional menswear and accessories. The brand turns years of research into simple essentials, producing shirts that are wrinkle-free and anti-bacterial to gear consumers up. The partnership aims to celebrate both brands' shared values of bringing convenience and quality products to consumers by applying technologies.

In terms of marketing strategies, both brands wish to engage consumers by offering free bottles of special edition cold brew coffee to Flash Coffee members when they shop at the DETERMINANT pop-up store in Festival Walk, Kowloon.

MARKETING-INTERACTIVE has reached out to Flash Coffee for additional information. 

Don't miss: Flash Coffee and Ageless Galaxy join hands to push everyone's boundaries

Back in September 2022, Flash Coffee unveiled its inaugural merchandise collection themed ‘Push’n Boundaries’ on 19 September across the APAC regions, in collaboration with lifestyle brand Ageless Galaxy (“AGLXY”).

The capsule collection spans five limited edition items, including three streetwear-style tees, a metal pin and a sticker pack, and will be available in Singapore, Indonesia, Thailand, Taiwan and South Korea. The collection will then launch in Hong Kong in October this year.

Push’n Boundaries with Flash Coffee X AGLXY A first for Flash Coffee, the streetwear collaboration was a brainchild of CEO and co-founder David Brunier and Ageless Galaxy CEO and co-founder, Tamish Aswani, according to the release. 

Related articles:

Flash Coffee names new marketing head
Flash Coffee allegedly cuts comms and social media jobs in SG and Indonesia

 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window