Flash Coffee has partnered with Hong Kong-based menswear brand DETERMINANT to celebrate the brands’ shared values to bring quality products to consumers by applying technologies, with the latest launch of a special edition cold brew coffee.
DETERMINANT specialises in providing simple yet functional menswear and accessories. The brand turns years of research into simple essentials, producing shirts that are wrinkle-free and anti-bacterial to gear consumers up. The partnership aims to celebrate both brands' shared values of bringing convenience and quality products to consumers by applying technologies.
In terms of marketing strategies, both brands wish to engage consumers by offering free bottles of special edition cold brew coffee to Flash Coffee members when they shop at the DETERMINANT pop-up store in Festival Walk, Kowloon.
MARKETING-INTERACTIVE has reached out to Flash Coffee for additional information.
Back in September 2022, Flash Coffee unveiled its inaugural merchandise collection themed ‘Push’n Boundaries’ on 19 September across the APAC regions, in collaboration with lifestyle brand Ageless Galaxy (“AGLXY”).
The capsule collection spans five limited edition items, including three streetwear-style tees, a metal pin and a sticker pack, and will be available in Singapore, Indonesia, Thailand, Taiwan and South Korea. The collection will then launch in Hong Kong in October this year.
Push’n Boundaries with Flash Coffee X AGLXY A first for Flash Coffee, the streetwear collaboration was a brainchild of CEO and co-founder David Brunier and Ageless Galaxy CEO and co-founder, Tamish Aswani, according to the release.
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