Tech-enabled coffee chain Flash Coffee is unveiling its inaugural merchandise collection themed ‘Push’n Boundaries’ on 19 September across the APAC regions, in collaboration with lifestyle brand Ageless Galaxy (“AGLXY”).
The capsule collection spans five limited edition items, including three streetwear-style tees, a metal pin and a sticker pack, and will be available in Singapore, Indonesia, Thailand, Taiwan and South Korea. The collection will then launch in Hong Kong in October this year.
Push’n Boundaries with Flash Coffee X AGLXY A first for Flash Coffee, the streetwear collaboration was a brainchild of CEO and co-founder David Brunier and Ageless Galaxy CEO and co-founder, Tamish Aswani, according to the release.nbsp;
From the first meeting, both discovered the synergy and natural chemistry between their companies, and connected on the same mentality and drive that they have when it comes to their entrepreneurial and personal journeys.
With the joint vision of creating a collection that not only embodies both brands’ ethos, but seeks to empower people to push their boundaries in everything they do, the Flash Coffee X AGLXY ‘Push’n Boundaries’ limited edition merchandise was conceived.
The designs in the collection look to inspire others to embrace their full potential, go beyond their limits and live out their dreams. The spirit of the collaboration will be showcased in a series of short campaign videos featuring trailblazers across Asia who dare to be different, strive to level up in their pursuits, and reach for the extraordinary everyday.
Created for go-getters by go-getters, the collection is bold, dynamic and emblazoned with exclusive Flash Coffee X AGLXY graphics and motifs. The tees in the collection are made with 100% cotton for all-day comfort. The black and white tees make for versatile pairings, while the striking yellow long sleeve tee features a unique colour-changing ink that turns from white to pink under the sun. For those who fancy carrying a piece of the collection on the go, the metal pin and sticker pack are the perfect mood-boosting companions.
The capsule collection is available now via the Flash Coffee app for collection via self pick-up and delivery, at the orchardgateway store, as well as online at Flash Coffee’s Lazada page.
foodpanda's mascot Pau Pau to take over Flash Coffee
Flash Coffee and Bumble concoct perfect date to spread V'Day cheer