Fisherman's Friend launched an out-of-home (OOH) campaign to feature participants and winners of its recent "Kiss Me with Fisherman's Friend" contest. The campaign, which ran from 27 April to May 2017 at Orchard Media Hub, showcased videos of heart-warming moments of winners sharing a kiss with their loved ones.
Fisherman's Friend collaborated with XCO, a subsidiary of SMRT Commercial, to execute the campaign on XCO's Orchard Media Hub linkway through the use of 3D stickers for the wall and floor. According to the press statement, this allowed the company to reach out to commuters and provide them with an interactive experience. The creative execution was carried out by Qi Integrated Solutions.
The second phase of the campaign will launch from 1 July to 29 December 2017 via a 12 metre ad on 10 single deck SMRT buses.
Willie Phua, general manager of GBA Corporation, said: "This very unique XCO media space allowed Fisherman’s Friend to turn two dimensional creative visuals into a creative 3D execution. We also brought Kiss Me with Fisherman’s Friend online contest into the out-of-home environment, showcasing our winners in one of the busiest thoroughfares in Singapore’s train network."