Fintech player BankBazaar appoints social media partner

BankBazaar has appointed Happy Marketer as its social media marketing agency in Singapore following a closed-door pitch. This will be for a period of six months with options to renew thereafter.The agency will be responsible for general social media marketing services and will help the brand ensure strategic outreach and content distribution on social media.“We chose to partner with Happy Marketer because of their high calibre team and their data-driven approach to engaging with consumers,” Heng Wui Liang, BankBazaar’s Singapore country manager, said.“We are privileged to be entrusted with the social duties for BankBazaar. The company is rapidly growing and we’re excited because we believe the future of fintech is global and Singapore is one of its capitals. We are looking forward to a wonderful learning experience as we contribute to the growth of one of the pioneers of fintech comparators and marketplace in this region," Sanchit Mendiratta, partner at Happy Marketer said.BankBazaar is a neutral online marketplace for credit cards, loans, insurance and other personal financial products.