Finsbury has appointed Paul Yang as partner in its Hong Kong office.
Yang joins Finsbury from Ruder Finn, where he was general manager of the Beijing office before relocating to Hong Kong to lead growth.
Ben Richardson, head of Asia of Finsbury commented, "Yang's deep experience with issues and crisis management coupled with his extensive knowledge of how to engage media and other stakeholders across the region makes him an invaluable advisor to senior business leaders and companies at this critical time."
Yang has spent more than 16 years providing senior counsel to government-related entities and private companies in China, as well as multi-national companies across Asia. Yang has advised senior executives on a range of topics and practice areas that include corporate and reputation management, crisis and issues handling, B2B engagements, financial services and capital markets, public affairs, and stakeholder outreach.
Commenting on the usefulness of that skillset Richardson said, “Asian businesses are playing an increasingly active role on the international stage and the challenges and opportunities for multi-national companies coming into the region have never been more pronounced."
Speaking of his appointment, Yang said, "I look forward to joining the team and advising companies on how they build, manage, and protect their reputations in the current complex business environment.”