Finn Partners launches wellness initiative to support brands

Finn Partners has launched a new global offering dedicated to elevating brands that support consumer choice, health, and longevity.

The Finn Wellness Collaborative initiative will be led by practice and regional leaders within its health and travel, consumer, and lifestyle practices across Finn Asia, Europe, the Middle East and North America. The stated goal is that it aims to help leading brands to facilitate a better and healthier world.

"Our agency values of ‘make a difference in the world’ and ‘collaborate’ were natural starting points, as we recognised how the consumer aspiration for wellbeing and wellness could be advanced by our talent strength and scale in these sectors," said Peter Finn, founding partner of Finn Partners.

"No longer a promotional fad, wellness has evolved into a US$4.5 trillion global economy, according to research from the Global Wellness Institute, as consumers continue to drive healthy choice demand that includes emotional wellbeing, food, sport, technology, and travel,” he added.

Through combining consumer and lifestyle preferences - such as fitness, food, beverages, and fashion - the advanced technology of the initiative is hoped to support personal journeys through positive behaviours and choice.

“Brands are seeking to secure a value-based loyalty connection to their customers. From safer home-cleaning products to clean-beauty cosmetics to sustainable fashion, consumers are making wellness a decision at check-point – and these brands need to be recognised for their contributions towards personal care and wellness," said Cathy Chon, managing partner of CatchOn Communications.