Nestlé has recently revealed the latest version of its iconic jingle for Nido sung by its new brand ambassador who represents a newer generation of Filipino moms.
The classic ‘You’re my number 1’ jingle was revived by Filipina rocker Barbie Almalbis-Honasan and mega star Sharon Cuneta, a veteran Nido celebrity brand ambassador who last revived the jingle in 2009.
“Our mission is to help moms provide the best nutrition to give their children. We wanted to be more relevant to moms of today, and asking Barbie and Sharon lends a lot of credibility to the brand,” John Raymond Lagdameo, brand manager for Nestlé Philippine’s Nido 3+ brand manager, said.
The new song is supported online via the “You’re My Number One” Sing-Along Tab on Facebook which lets moms and their kids to sing along with the duet. To date, the new Nido Jingle has garnered over 146,000 views since 14 January.