Kadence SG MD Phil Steggals heads to Australian insights firm Fiftyfive5

Australian insight consultancy Fiftyfive5 has appointed Phil Steggals as head of consulting for Asia Pacific. Steggals will be based in Singapore to lead the continued expansion and development of the firm's APAC consumer insight consulting capability. Steggals was previously the managing director of Kadence in Singapore. Over the course of 11 years with the firm, Steggals helped grow the team and delivered insight solutions for a wide range of clients, including Bloomberg, Samsung, Panasonic, and Changi Airport, across all markets within APAC.

Mark Sundquist, managing partner of Fiftyfive5, said: “Over the past 10 years we have worked extensively throughout APAC for our domestic, regional, and global clients and have had a team in Singapore to support and enable that work,”

“Our client’s focus on the region is growing and in response we are dialling up our capability and capacity to deliver great work for them in APAC. We are excited to have Steggals on board to lead that build for us out of Singapore,” he added.

Steggals said: “What is exciting about the work that Fiftyfive5 are bringing to Asia, is the level of seniority within the business. There are dedicated specialists that work, hands-on, within project teams that bring best-in-class thinking and insights to our clients. I look forward to showcasing the talent, experience and nuances of Fiftyfive5’s work across APAC with the biggest brands in the region. Fiftyfive5 has some of the most passionate and energised professionals I have met in the industry, and I am excited to collaborate on a range of projects to inspire our clients.” 

Fiftyfive5 has been eyeing expansion across APAC for a while now with its hire of 45 new employees in June last year, bringing the consultancy's total to 147.

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