Fernleaf aims to inspire the can-do spirit in its consumers
share on
Fernleaf has launched a new campaign to inspire consumers to achieve greatness and tell themselves "I can", when the world throws them curve balls and tries to discourage them by saying "You can't".The campaign showcases two videos, each featuring the stories of Bharatanatyam dancer Mavin Khoo and 23-year-old mountain climber Siti Hanisah Sharuddin. Despite getting teased for his interest in Bharatanatyam at a young age, Khoo was not discouraged and continued pursuing his passion. Meanwhile, Sharuddin did not let her age stop her from achieving her dream of scaling Mount Everest.In a bid to get consumers to share their inspiring stories of achieving greatness, Fernleaf also launched a contest urging consumers to recount their proudest achievement, share how they overcame the challenges faced, as well as a few words of encouragement to others.A+M has reached out to Fernleaf for further comment.View the videos here:
share on
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window