Feld Entertainment picks media agency to help promote Disney On Ice

 Feld Entertainment Disney On Ice has appointed Vizeum, part of Dentsu Aegis Network, as its media agency. The agency will be responsible for driving media planning and buying strategies across multiple mediums and platforms in Singapore.

“We are very pleased to confirm Vizeum as our media agency for Disney On Ice Singapore 2017. We are very excited about the potential of this partnership and are looking forward to working together,” said Colleen Sun, regional marketing manager – Southeast Asia & India for Feld Entertainment.

“Winning this opportunity to work with Feld Entertainment is of great importance to us,” said Shrivathsa Raghunathan, MD Vizeum Singapore. “This is a unique challenge that we view as an opportunity to showcase the depth and breadth of our media buying expertise. We’re very excited to collaborate with Feld Entertainment on such an iconic project.”

Disney On Ice brings to life heart-warming Disney stories through the incredible talents of world-class ice skaters to create an extraordinary show for families around the world. New productions of Disney On Ice are created frequently to bring world favourite Disney characters, such as Mickey Mouse, Donald Duck, the Disney Princesses, and the Toy Story gang, to sing and dance with audiences around the globe. There are currently nine differentDisney On Ice productions playing across the world.