FCM Travel names new marketing lead

Travel management company FCM Travel has appointed Henry Jones as head of marketing for Asia.

In his new role, Jones will be responsible for managing and overseeing marketing campaigns and initiatives to drive growth across the region including Hong Kong, Singapore, Malaysia and China. Based in Singapore, he will work to ensure that the company’s brand positioning is executed effectively and translate the implementation of global strategies across Asia.

"Driving business value has never been more challenging due to the complexity of today’s corporate travel landscape but I believe that having a clear understanding of distinct needs and nuances of different markets will help us to engage with customers on a more meaningful level," said Jones.

Jones brings with him an extensive background across the Flight Centre Travel Group, spanning roles in customer experience, business development and corporate marketing. Having been with FCTG for five years, he was most recently the UK marketing lead for Corporate Traveller, the group’s SME business travel brand, where he launched several products to market and was instrumental in defining and strengthening its customer experience and duty of care capabilities for clients during the pandemic over the last 12 months.

He also spent time in North America working on a digital transformation launch project for Corporate Traveller.

"His global exposure in Europe and the Americas driving growth for our portfolio of SMEs adds significant value which will greatly benefit Asia as we see immense opportunities within the SME travel space in the region," commented Bertrand Saillet, managing director for Asia at FCM Travel.