Style meets flavour: Toblerone Truffles take the runway at Philippine Fashion Week

At the Ayala Museum on 15 October, chocolate met couture as Philippine Fashion Week x Toblerone staged an immersive showcase that celebrated bold design and the arrival of the new Toblerone Truffles - a decadent twist on the iconic Swiss favourite.

The collaboration unfolded through a show aptly titled “Diamond heist”, where designers Jaggy Glarino, Ram Silva, and Jerome Salaya Ang unveiled collections inspired by Toblerone’s latest creation.

Each piece reflected the distinctive diamond silhouette of the new truffles, translating the chocolate’s angular form and smooth indulgence into sculptural garments and textural details.

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At the centre of the evening was the “Never square” campaign, Toblerone’s refreshed brand platform that champions originality, creativity, and a refusal to conform.

The launch marks the chocolate maker’s continued evolution under Mondelēz International, which first introduced the new positioning in 2023 to strengthen Toblerone’s premium credentials.

The Toblerone Truffles themselves embody that ethos. With a silky milk chocolate shell and a velvety filling of honey and almond nougat, the confection elevates a familiar taste into a new, indulgent form.

“Philippine Fashion Week proudly unveils its first-ever brand collaboration - the official launch of Toblerone Truffles. This season, our runway isn’t just a stage. It’s a launchpad for bold reinvention, because every great idea deserves a runway,” the Philippine Fashion Week posted.

“I like my fashion like my chocolates - diamond-shaped, never square,” said Filipino actress Janine Gutierrez. “So proud to see the works of such amazing local designers inspired by everyone’s favourite chocolate. And honestly, how good are the new Toblerone Truffles?”

Beyond the runway, the launch reinforces Toblerone’s shift into lifestyle-led storytelling, tapping cultural moments that resonate beyond confectionery. It follows the brand’s expansion into new formats such as Tiny Toblerone shareable packs, which extend its reach into mindful snacking and everyday indulgence.

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