FAS partners MP & Silva to boost Singapore football

Sports media rights company MP & Silva will kick off a partnership with the Football Association of Singapore (FAS) to create new revenue streams that will provide growth platforms for the sport and take the game of football in Singapore to the next level, said MP & Silva.

The multi-pronged partnership will focus on Singapore’s National ‘A’ team and age group teams. MP & Silva will play a major role in the development of Singapore football over the next six years. MP & Silva’s first-ever deal with the FAS will oversee several key commercial areas, including:

  • restructuring its sponsorship and marketing strategy that will maximise the commercial value of the Singapore national teams and enhance FAS’ digital platforms to create greater activation opportunities for sponsors
  • introducing a new and exciting annual calendar of international events that will consistency deliver world-class teams to compete in Singapore and promote the growth of the sport of football
  • consultancy for the FAS’ media rights, as well as offer diversified content offerings and media assets to grow the national teams presence and media reach.

The ultimate goal of the partnership is to elevate Singapore football on and off the pitch and inspire passion fior Singapore national football teams. In addition, the partnership will also see the FAS benefit from more international collaborations through MP & Silva’s extensive connections and relationships with national leagues and federations around the world, including opportunities for training stints, sports science knowledge exchange and other exchange programmes.

Andrea Radrizzani, MP & Silva’s founding partner, said: “We are very proud of this holistic partnership approach and we look forward to applying our robust knowledge in media rights and developing new commercial opportunities with the FAS. Football has always Singapore’s top-ranked sport, and we are excited to have this opportunity to work with the FAS.

“We are also committed to tap on our international expertise and help create more excitement with a compelling international football calendar, and explore opportunities for the FAS to further develop its operations and sports excellence. We appreciate their confidence in our abilities to develop an integrated approach to turn Singapore Football into a strong brand name and inspire fans across the country.“

Said FAS president Zainudin Nordin: “This is a major milestone in Singapore football. MP & Silva is an important key player in the football industry and we are delighted to work with them to revolutionise the way we market football and promote our national teams and enhancing fan support and engagement. This partnership underlines the FAS’ seriousness about developing football commercially while engaging the community and youths. It will also help us to ensure that our elite programmes are enhanced through this partnership. We look forward to the close collaboration with MP & Silva in the coming years.”