Farfetch hands China retainer to Reuter Communications

Reuter Communications has won the China communications retainer for global luxury fashion technology platform, Farfetch.

The luxury marketing and communications agency will oversee strategic communications in China to develop and raise the profile of Farfetch as the innovator and leader in luxury fashion technology and its consumer marketplace, farfetch.com. The agency will be responsible for media strategy, launches, public relations, influencer and celebrity marketing and engagement, and event management.

Nick Cakebread, managing partner, Reuter Communications said: “Farfetch is the world’s most innovative company in luxury fashion. We’re delighted to be working with them to bring its love of fashion to Chinese audiences through innovative and creative campaigns both online and offline.”

Founded by Portuguese entrepreneur José Neves in 2007 and launched in 2008, Farfetch was launched as an e-commerce marketplace for luxury boutiques around the world. Farfetch has since evolved into a platform for the luxury industry, connecting customers in over 190 countries with items from over 880 boutiques and brands from over 40 countries.