Far East extends Havas' creative duties

Singapore - Far East Organisation (FEO) has extended Havas Worldwide Singapore's creative duties to include its new property development, Ferra.Following a pitch that involved two other agencies, the property giant appointed Havas Worldwide to develop Ferra's brand position and communications strategy.Located at 1 Leonie Hill in District 9, Ferra is the latest addition to the organization's collection of luxury homes.The first campaign for the property should roll out in May this year, Naomi Troni, CEO of Havas Worldwide Southeast Asia told Marketing."We are very proud of our longstanding relationship with Far East Organization and we're delighted to have been awarded the Ferra launch and have the opportunity to demonstrate our creative abilities in the luxury property market," said Troni.The agency has been working with FEO for the past seven years.Other clients under Havas Worldwide in Southeast Asia are NTUC FairPrice, MSD, Carlsberg, Coca-Cola, Credit Suisse, and Air France.