Far East Hospitality appoints social media agency

SG Story has been officially appointed by Far East Hospitality Management to handle their social media activities for two of their Singapore-based brands: Village Hotels and Residences, and The Quincy Hotel.

SG Story will also be managing Stay Far East, the company’s main Facebook page.

Through this partnership, SG Story will build and execute campaigns to boost the brands’ local and global awareness, and to expand their digital presence through content marketing, influencer engagement and strategic management of their social media platform and networks.

“With Singapore upping its game as a holiday destination, it is critical for the local tourism industry to bridge the pre-and-post travel experiences with the properties and attractions that the country offers effectively. Therefore, it is vital that brands increase their engagement with travellers, especially on a digital level,” said Adeline Lee, founder and director of SG Story.

“We are excited to partner with Far East Hospitality Management. Our experience in the digital lifestyle sector will see us develop engaging campaigns to inform and attract travellers while driving growth in room stay bookings across the brands.”

Started in 2012, SG Story specialises in audience engagement, content marketing and marketing communications. The company’s client portfolio includes brands such as CareerBuilder Singapore, Orange Business Services, Samsung’s Media Solutions Center, Special Olympics Asia Pacific, and more recently, the Garrett Popcorn brand and KDF Millennium Ride.