Bite has added Far East Hospitality – a Singapore operator for hotels and serviced residences – to its portfolio of global brands, bringing the vibrant food, music and diverse experiences of Singapore to Australia.
Bite will work with Far East Hospitality to build visibility of its hotel brands which include Quincy, Oasia, Rendezvous, Village, Far East Collection and Marque and position Singapore as a top travel destination for Australians through an integrated PR, influencer and social marketing campaign targeting travel, hospitality, and lifestyle audiences. The announcement reflects Bite’s strengthened experience in travel and hospitality with client experience including Airbnb, The Toga Group, Marriott, Travelzoo and IHG.
Karen Coleman(pictured), Bite’s general manager, Australia, said Bite’s diverse portfolio of consumer technology, enterprise, travel and lifestyle clients has proven, no matter what the industry, the key to breaking through the clutter is creative and compelling content.
“Brands need to be visible across more than one channel in order to create a rich experience for consumers. Bite has become a leader in executing integrated campaigns that tell a full story not only through traditional PR channels but also across every digital and social touchpoint", said Coleman.
The appointment was handed to Bite following a pitch on a retainer basis.