Family Traveller names Sentosa as launch partner in Asia

Global media brand Family Traveller has named Sentosa, Singapore’s island resort getaway, as its official launch partner in Asia. Meanwhile, the brand has also launched its new website, Family Traveller Asia. 

Founded in the UK, Family Traveller provide families with inspiration, practical advice, and planning tools on family travel — all with the aim of helping them travel further, together. The brand’s foray into Asia comes as it celebrates 10 years since its launch in 2013. It initially targets families in Singapore, Hong Kong, Malaysia, South Korea, and the Philippines.

With Sentosa as Family Traveller’s official launch partner in Asia, travellers can expect a multitude of joint content initiatives, including an incredible selection of family activities, events, and hotel stays. 

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This comes as the brand is aware that travel and tourism is expected to reach US$1 trillion globally by 2027, with Asia set to become its largest contributor at US$376 billion or 35%, according to a recent Statista study. With four in five Asian travellers looking to go on vacation with their immediate family in the next 12 months, family travel is expected to be a key growth driver for Asia’s travel industry.

The brand said that the strong growth of tourism and family travel in the region inspired the launch of Family Traveller Asia, and is the reason why Asia will be a core focus market for the brand moving forward.

“It is, in my opinion, a hugely exciting time to launch the Family Traveller Asia platform. We are bringing together an amazingly talented team to create a website and media platform that appeals to a new era of post COVID-19 travellers — those who are interested in introducing their kids and family to the world,” Andrew Dent, founder and CEO of parent company Akaroa Tech, said. “As we come out of the most challenging of times, we have seen leisure travel, especially family-centric travel, leading this recovery.’’

Commenting on the shift in travel trends, Dent shared:

The rules have now changed — families prioritise a more flexible work-life balance while also having the ability to travel more often and for longer. There is a resilience amongst families that recognises, even in challenging economic times, family holidays are an important pillar of family life.

“We are honoured to be partnering with such a respected destination as Sentosa for our launch and this collaboration shows our commitment to work with the very best in the family travel sector. We expect Asia to be our fastest-growing region globally and look forward to working closely with local and regional travel and tourism partners, amplifying their family offering to our affluent family audience,” Dent added.

MARKETING-INTERACTIVE has reached out for more information. 

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