FairPrice to expand AI-powered shopping experience across more outlets

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FairPrice Group is expanding its retail tech programme, with plans to roll out a suite of AI-powered solutions across its supermarket network by end-2026.

Developed in partnership with Google Cloud, the rollout includes smart shopping carts, digital price cards, a hybrid physical-digital “ShopBeyond” format, and “Grocer genie”, an AI-powered app for store staff.

The move builds on FairPrice’s “Store of tomorrow” programme, launched in 2025, which pilots up to 20 digital solutions annually. Its first gen-AI-powered supermarket at Punggol Digital District serves as a testbed for the initiative.

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Smart carts, powered by Google Cloud’s Gemini Enterprise agent platform, offer in-store navigation, personalised promotions and scan-and-pay functionality. At FairPrice’s Punggol Coast Mall outlet, they have reduced checkout times to an average of 36 seconds. The carts will be rolled out to 48 FairPrice Xtra and Finest outlets by end-2026.

Digital price cards, which display real-time pricing and promotions, are expected to save 15,000 man hours and SG$138,000 annually by eliminating the need for printed price cards. They will also be deployed across 48 outlets.

The “ShopBeyond” format connects in-store displays with FairPrice’s online catalogue, allowing customers to browse and purchase additional items for delivery while shopping in-store. The format is currently available at selected outlets and will be rolled out progressively.

“Grocer genie”, an AI-enabled staff app, supports store operations including task management and analysis of sales, inventory and customer satisfaction data. It will be deployed across all supermarket teams by end-2026.

Vipul Chawla, group CEO, FairPrice Group, said the programme is focused on improving everyday shopping experiences.

“Technology is most powerful when it makes peoples’ lives easier, and the SOT programme is all about using digital innovation to do just that for FPG’s customers and staff,” he said.

“By bringing proven AI solutions from our 'Store of tomorrow' programme to more supermarkets across the island, we want to reimagine the shopping experience for our customers and remove the friction from their weekly grocery runs. Whether it’s with smart carts that provide personalised offers and in-store navigation, or hybrid retail formats that bring together the best of physical and online shopping, our aim with the programme is to make every day a little better for all in Singapore.”

In tandem, Sarah Jane Vasquez, branch manager at Punggol Digital District, said the tools have changed how store operations are managed.

“New digital tools such as 'Grocer genie' help me automate manual work such as eyeballing when shelves need to be restocked and even staff rostering. This frees up time for me to lead and coach my team. Ultimately, this initiative has empowered us to serve our customers faster, smarter, and better,” she said.

Meanwhile, Mark Micallef, managing director, Southeast Asia, Google Cloud, said the programme demonstrates how retailers can scale AI beyond pilots.

“FairPrice Group’s 'Store of tomorrow' programme is a masterclass in how retailers can thoughtfully and strategically transcend enterprise AI pilots to achieve tangible value at scale. By deploying tried-and-tested innovations in its supermarkets island-wide, FairPrice Group is realising significant operational ROI — from measurable productivity gains to a clear reduction in checkout friction,” he said.

“By moving beyond simple chatbot assistance to an interoperable ecosystem of AI agents that reason and act across a complex grocery value chain, we’re helping FairPrice Group create elevated shopping experiences for customers, smarter tools for frontline workers, and a more efficient retail ecosystem for all of Singapore," added Micallef.

The rollout follows initial pilots at the Punggol Digital District store, where FairPrice tested the solutions before scaling them across its network.

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