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FairPrice now has a quarterly magazine and digital content hub

FairPrice now has a quarterly magazine and digital content hub

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FairPrice Group (FPG) has launched its new 'Food and Wellness Content Hub', a quarterly print magazine and digital content hub that will provide consumers with the latest insights, information, and expert opinions on food, nutrition, and wellness, it said. 

Recent studies have indicated that global food and wellness spend is expected to grow by a CAGR of nearly 10 percent globally between now and 2024, it said. Against this shifting backdrop of consumer preferences, the Food and Wellness Content Hub was launched as part of FPG’s ongoing commitment to elevate retail experiences, deliver greater value, and deepen its engagement with its customers.

Don't miss: FairPrice pays homage to unsung heroes in new 'Meet the Fairmily' short film

The magazine will showcase behind the scenes exclusives and interviews with food specialists and advice and opinions from wellness experts. To address the inflationary environment, the content hub will also feature tips and tricks on how consumers can maximise value and stretch their dollar.

By catering the magazine’s content to young parents, seniors, and the sandwiched generation, FPG hopes to create meaningful connections with its audiences, inspire them to take charge of their nutrition and guide them on a journey of food and wellness discovery, it said. 

“As Singapore’s largest retailer, we are constantly innovating to deliver the best and latest consumer retail experiences," said Leroy Seow, head of products, retail business, FairPrice Group.

"Through initiatives such as the launch of the Food and Wellness Content Hub, we aim to bring our brand closer to our customers, provide them with the insights they need to make informed decisions and continue delivering greater value to them,” he added. 

The magazine will be available for free both online and in print, at over 200 FairPrice supermarket and Unity stores islandwide.

The launch of FairPrice's magzine and digital content hub comes months after digital bank GXS Bank (GXS) has launched Betterzine, a digital magazine that claims to live and breathe the Bank’s ethos to challenge conventions for the better. 

In a statement to MARKETING-INTERACTIVE at the time, Lian Ju Han, chief marketing officer, GXS said that Betterzine is the brand’s way to showcase inspiring individuals within the community who are challenging conventions in the way they work, live, and play.

He added that the digital magazine has a range of topics beyond finance and content on Betterzine will be updated fortnightly by a dedicated editorial team, which is led by the editor-in-chief, Mindy Tan, a former journalist.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

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