Facebook revamps its social media look as part of corporate rebrand

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Facebook is introducing its brand new corporate Facebook and Instagram accounts with the handle @facebook, while flaunting its new corporate branding. It is also launching a new public relations Twitter account for Instagram called “Instagram Comms” for reporters to reach the communications team faster. In a tweet posted on 29 February, Facebook said it created a Twitter account for Instagram because it has often received news happening on Instagram and looks to make it easier for people to hear from the PR team directly in real time.

All of the changes come as it looks to incorporate rebrand that began late last year. Its original Facebook page will be “Facebook App” with the handle @facebookapp. This comes after Facebook unveiled a new company logo in November 2019 to set the branding of the parent company apart from its social media app.

The new corporate accounts use its initials "FB" enclosed in a rainbow circle as its profile pictures, instead of the original logo (the iconic blue letter 'f'). The accounts also have the description "At the Facebook company, we are constantly iterating, solving problems and working together to connect people all over the world through our apps and technologies", accompanied by a link to its corporate page. The company's Facebook page has over 2.5 million likes, and its Instagram account has 5,841 followers at the time of writing.

Facebook has also uploaded its first Instagram post last week, showing the different colour schemes of its new logo for its respective platforms. The post has garnered 5,540 views at the time of writing.

In November 2019, Facebook updated its company branding to be clearer about the products that come from Facebook. As part of this new identity, it also introduced a new company logo and further distinguished the Facebook company from the Facebook app. According to Antonio Lucio, chief marketing officer, the brand change is a way to better communicate the company’s ownership structure to the people and businesses who use the services to connect, share, build community and grow their audiences.

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