Facebook has introduced a redesigned Pages experience, designed to reshape the way that brands, public figures and creators build communities and manage their businesses.
One of the standout changes of the redesign is the removal of "likes" — one of Facebook's original features — from Pages, instead switching the focus to followers as an indicator of a Page's strength. According to Facebook, follower numbers are a stronger representation of a fan base as they represent how many people could potentially receive a Page's content.
Page layouts have also been redesigned to highlight important information, and the addition of a dedicated news feed will make it easier to join conversations and engage with followers.
On the backend, administrative controls have been updated; Page admins with the highest level of access can further customise what level of control is given to others who have access to the page for safety and security. Insights have also been improved to give more actionable and relevant information to growth and business-focused managers.
Finally, with "fake news" and "misinformation" becoming a greater problem on social media, more safety and integrity features have been added to combat fake accounts and spam content before they reach the community.
According to Facebook, the new Pages experience will roll out to Hongkongers over the coming weeks.