Facebook promotes Groups feature in global brand campaign

Facebook has launched a “More Together” campaign to promote its Facebook Groups feature, which allows users to share common interests and related content amongst others in the group.

The campaign aims to showcase how Facebook can “unleash” socially-powered potential through Groups, and when communities come together, they can do more together. The social media platform aims to help users see the value of Facebook experience through Facebook Groups.

The campaign runs in global markets including the US, UK, Brazil and Germany. The campaign will run on TV and digital outside of Facebook, out-of-home marketing and media partnerships, and continue throughout the year.  The ad was produced by Wieden + Kennedy, Facebook’s internal agency Creative X and Freud Communications.

Marketing has reached out to Facebook for additional information on its plans in Asia.

The launch of its brand campaign comes shortly after Mark Zuckerberg teased the new vision for the platform and his aim to emphasise on groups and community. Zuckerberg said in a blog post, as the platform is focusing on groups, the team will take precautionary measures on its recommendation tools for joining groups. This is to curb the recent issue of the spread of misinformation through these groups on Facebook. In addition, the Groups feature will also be redesigned for “easier navigation”.

Just last week, Facebook unveiled a dating tool called Secret Crush. Through Facebook Dating, users can start conversations with others who share the same interests in a “safe, easy and controllable way”. To protect privacy, users are given the controls to include or hide friends of friends in their pool of suggested matches.

Singapore and Malaysia are among the 14 countries in Facebook Dating’s latest round of expansion. Other countries are: Philippines, Vietnam, Laos, Brazil, Peru, Chile, Bolivia, Ecuador, Paraguay, Uruguay, Guyana, and Suriname. Previously, it was only available in Colombia, Thailand, Canada, Argentina, and Mexico.