Facebook offers new ways for content creators to make money

Facebook has announced new ways for content creators to monetise on Facebook, rolling out two measures for them to diversify revenue. 

The first measure is to allow content creators to earn revenue from short-form video, which is equivalent to enabling them to monetise all video types. From Live to short and long-form, content creators share an eclectic mix of videos on Facebook. Since launching in-stream ads, Facebook has expanded the format to include pre-, mid- and post-roll and image ads, as well as formats specific to Live.

Video creators can now earn money from videos as short as one minute long, with a minimally interruptive ad running at 30 seconds. For videos three minutes or longer, an ad can be shown 45 seconds in. Previously only three-minute or longer videos could monetise with in-stream ads, with an ad shown no earlier than one minute.

Looking ahead, Facebook is exploring in-stream ad formats that increase engagement through rewards or product interaction, intending to help content creator payouts grow while providing a quality viewing experience for people and a way for advertisers to reach relevant audiences.

Meanwhile, Facebook has also updating the eligibility criteria, enabling more content creators to monetise their videos with in-stream ads. To join Facebook’s in-stream ad for video-on-demand programme, pages must now have 600,000 total minutes viewed from any combination of video uploads – on-demand, Live and previously Live – in the last 60 days, while they should also have five or more active video uploads or previously Live videos. Videos must be published, not deleted, and compliant with Facebook’s content monetisation policies.


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