Facebook launches marketing partners programme

After announcing an inhouse creative agency Creative Shop last year, Facebook is continuing to build marketing services capabilities.

It has now launched its Facebook Marketing Partners programme, complete with a new site and updated tools.

Marketers can find partners in several areas of expertise, such as:

  • Ad Technology
  • Media Buying
  • Facebook Exchange (FBX)
  • Community Management
  • Content Marketing
  • Small Business Solutions
  • Audience Onboarding
  • Audience Data Providers
  • Measurement

According to Facebook, hundreds of partners have signed up. The new site features a revamped partner matching tool, allowing businesses to narrow the directory of partners to a handful that match their needs.

In the past months, Facebook has been quickly ramping up marketing services, also hiring senior agency guys such as Maxus’ Neil Stewart, MEC’s Matt Drury and Ogilvy’s Peter Riley.