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Facebook Greater China in expansion mode

Social networking giant Facebook is on the hunt for nine roles, including a head of marketing communications, as it looks to build out its core Hong Kong and Greater China teams.

Charlene Chian, head of communications for Facebook Asia Pacific, said the main responsibility of the head of marketing communications role is to oversee and manage marketing activities across Greater China.

“That includes marketing outreach with and to our agency and brand advertiser customer bases, event management and maintaining an industry presence for us in these markets,” she said.

The new role will sit within the APAC marketing and sales teams targeting Hong Kong, Taiwan and Mainland China.

In addition, the company is also looking to deepen vertical industry pillars in finance and travel and is also on the hunt for a head of gaming sales for Greater China in addition to a measurement lead.

Earlier this year Facebook remained silent on leaked details that the company was planning to expand its advertising sales arm to China.

At the time, sources told Marketing top secret plans were in place to to open a Beijing office within the next six months to chase outbound advertising revenue for Chinese brands looking to capture Facebook’s billion-plus global user base.

 

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