During the COVID-19 pandemic, several brands and online platforms have launched campaigns to support struggling communities. To encourage Hongkongers, Facebook has launched a social media campaign to spread positive messages, inviting users to create Stories on Facebook and Instagram to support people working hard in the fight against COVID-19.
The “Pump Up Hong Kong” campaign has secured several influencers to drive interest by creating their own Facebook Stories. Today, former Hong Kong financial secretary John Tsang uploaded a video on his Facebook account to support the community, asking people to help people who are in need.
Founder of - local design outlet - Chocolate Rain, Prudence Mak and content creator Ray Chan have both joined the campaign as well. In addition to the videos, a set of Chocolate Rain stickers has been created for the campaign. Facebook will also share Stories created by Chocolate Rain's team of designers, artists, and creatives to reach a broader audience.
“At Facebook, we're helping people stay connected, especially during this challenging time. While circumstances are fast evolving every day, we hope the ‘Pump Up Hong Kong’ campaign can create positive energy in our community," said Jayne Leung, vice president and head of Greater China at Facebook.
Facebook has also launched a contest, encouraging students aged 13 or older to submit a video or a photo in the Stories format to the Pump Up Hong Kong website. Facebook will highlight the best 10 Stories every two weeks, and run selected entries on Facebook and Instagram for six weeks to spread encouragement to the community.
In its further COVID-19 support efforts, Facebook Hong Kong will also donate over 2,000 pairs of safety splash goggles to frontline medical personnel in local hospitals.